Mark O'Donoughue is in the Manchester band Karma - he works hard to promote the band in a variety of ways, including 'media hijack' where he puts the band's music with existing advertising videos on YouTube. Here he explains why and how.
I'm a musician and educator, mad about elearning. These podcasts are taken from the 'Ask the professional' series of interviews and forums on ccmmusic.ning.com with thanks to all those musicians who contribute.
podcasts on iTunes